Hoshyar Modafar Ali/ Assist. Prof. at Department of Media, College of Arts, Salahaddin University-Erbil     [email protected]

Keywords: Public Relations, Marketing, Digital Media, Social Media Platforms

https://doi.org/10.31271/jopss.10126

  Volume 8, Issue 1, March 2025 [ 175 ]   Journal of Political and Security Studies

Abstract

The Kurdistan Regional Government (KRG) was formed in 1992 following the first elections held in the Kurdish autonomous region geographically situated in northern Iraq, after the Kurdish uprising against the Baath Regime. Since its inception, the Kurdistan Region of Iraq (KRI) has been ruled by two major political parties, specifically the Kurdistan Democratic Party (KDP) and the Patriotic Union of Kurdistan (PUK). There is a prevailing, but unsubstantiated impression among the general population, that the impact of these two political parties on the political development in KRI is predominantly negative rather than positive. The authors of this article intend to examine that claim by exploring the role of the two main political parties in the political development of the Kurdistan Region. In searching for an answer to this inquiry, the article starts with a conceptualization of political development and two of its indicators, namely democratization and political participation. Subsequently, a concise overview of the political context of the formation and development of the Kurdistan Regional Government (KRG) and the political procedures in the Kurdistan Region of Iraq (KRI) is provided. The authors conducted a questionnaire among KRI’s public university students to determine their perception of the role of two political parties in political development in the KRI. In the final section, the methodology is explained and the results of the survey are analyzed.

پوختەی توێژینە

کاریگەری سیستەمی پەیوەندییە گشتیەکان لەسەر بەڕێوەبردنی بازاڕکردن لە ڕێگەی میدیای دیجیتاڵی

گەشەسەندنی خێرای تەکنەلۆژیای پەیوەندیکردن و پلاتفۆرمی میدیای دیجیتاڵی مەوداکانی نێوان بازاڕکردن، بانگەشە، ڕیکلام و بەشداریکردنی جەماوەر کەمکردووەتەوە. ئەم ئاڵۆزییە زیادبووە، تەحەدای بەرچاو لەگەڵ خۆیدا دەهێنێت، بە تایبەت لەناو بوارە تاڕادەیەک نوێیەکەی توێژینەوەی پەیوەندییە گشتییەکاندا. گرنگە بزانین چۆن کاریگەرییەکانی سیستەمی پەیوەندییە گشتییەکان لەسەر بەڕێوەبردنی بازاڕکردن لە پلاتفۆرمە دیجیتاڵییەکانی میدیادا پەیوەندییەکی نێوانیان هەیە بۆ وردکردنەوەی ستراتیژییە کاریگەرەکان لە چوارچێوەی دیجیتاڵیدا. بۆیە ئەم توێژینەوەیە لێکۆڵینەوە لەوە دەکات کە چۆن سیستەمی پەیوەندییە گشتیەکان کاریگەرییان لەسەر بەڕێوەبردنی بازاڕکردن هەیە لە ڕێگەی پلاتفۆرمی میدیای دیجیتاڵییەوە. دیزاینی توێژینەوەکە لەسەر بنەمای داتای لاوەکی دامەزراوە بە لێکۆڵینەوە لە پرسیارە سەرەتاییەکان بە پێداچوونەوە بە تێڕوانینەکانی بڵاوکراوەکانی پێشوو. دۆزینەوەکان هێمایان بۆ ئەوە کردووە کە ئێستا سایتەکانی سۆشیال میدیا وەک پلاتفۆرمی دینامیکی و کارلێککار سەریان هەڵداوە کە ڕێکخراوەکان دەتوانن بەرهەمەکان بخەنەڕوو و ڕای گشتی لە قاڵب بدەن و پەیوەندی درێژخایەن لەگەڵ کڕیارەکان پەرەپێبدەن. توێژینەوەکە پشتڕاستی دەکاتەوە کە سیستەمی پەیوەندییە گشتییە کاریگەرەکان کاریگەری لەسەر بەڕێوەبردنی بازاڕکردن هەیە سەبارەت بە توانا ناوازەکانی پلاتفۆرمی میدیای دیجیتاڵی. هەروەها لەم لێکۆڵینەوەیەدا دەردەکەوێت کە سۆشیال میدیا نوێنەرایەتی پێکهاتەیەکی سەرەکی هەر هەڵمەتێکی بازرگانی هاوچەرخ دەکات، چونکە دەرفەتی بێهاوتای بۆ بەشداریکردن، بینین و کارلێککردن لەگەڵ ئامانجەکان دەڕەخسێنێت.

 

ملخص البحث

تأثير نظام العلاقات العامة على إدارة التسويق عبر الوسائط الرقمية

أدى التطور السريع لتقنيات الاتصال ومنصات الوسائط الرقمية إلى طمس الحدود بين التسويق والدعاية والإعلان وتفاعل الجمهور. ويطرح هذا التعقيد المتزايد تحديات كبيرة، لا سيما في مجال أبحاث العلاقات العامة الحديث نسبيًا. من المهم معرفة كيفية ارتباط تأثير أنظمة العلاقات العامة على إدارة التسويق في منصات الوسائط الرقمية بشروط وضع استراتيجيات فعّالة في السياق الرقمي. لذا، يستكشف هذا البحث كيفية تأثير أنظمة العلاقات العامة على إدارة التسويق من خلال منصات الوسائط الرقمية. ويستند تصميم البحث إلى بيانات ثانوية من خلال دراسة الأسئلة الأولية ومراجعة رؤى المنشورات السابقة. وقد أكدت النتائج أن مواقع التواصل الاجتماعي أصبحت الآن منصات ديناميكية وتفاعلية تُمكّن المؤسسات من عرض منتجاتها، وتشكيل الرأي العام، وبناء علاقات طويلة الأمد مع العملاء. ويؤكد البحث أن نظام العلاقات العامة الفعّال يؤثر على إدارة التسويق من خلال القدرات الفريدة لمنصات الوسائط الرقمية. ويستنتج من هذا البحث أيضًا أن وسائل التواصل الاجتماعي تُمثل عنصرًا أساسيًا في أي حملة تسويقية معاصرة، إذ توفر فرصًا لا تُضاهى للتفاعل والظهور والتفاعل مع الجمهور المستهدف.

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